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Microsoft goes in F1
By Denis (on 7/7/2006 @ 08:36:59, in IT World, linked 3443 times)
Overnight it was announced that Microsoft MES has been selected as the official ECU (Electronic Control Units) supplier to F1 in 2008, 2009 and 2010.

I think this will be a huge challenge for Microsoft and it can be a big problem for Microsoft too. In fact, can you imagine Alonso going at 200 km/h and because of a Blue Screen of Death he goes straight instead of turning? If this happen, I'm sure that Microsoft will be close to the failure: let's hope the boys from Redmond are on the ball with F1 as anything less than perfect is not good enough in the world of F1 and it could prove to be the greatest gaffe in Public Relations history if perfection isn't achieved.

To be honest, I must remind also that Microsoft won the "Best Telematics Solution" at the "Telematic Detroit 2006" with its Microsoft Windows Mobile for Automotive platform.

At the end, I think that Microsoft has done the wrong choice: I would have been away from entering the F1 world. It's too risky for their brand.

Denis
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# 1
Hi,
To those that tell bad things about Microsoft I say change to another OS and forget about it, but stop to criticize.
Microsoft in F1 why not ...
By  Alexandre  (submitted on 7/7/2006 @ 10:01:47)
# 2
Hey Alexandre,
change OS is not so easy as you think. In my own computer yes, but at work or in any other place you are obliged to deal with Windows.
Anyway, I didn't say that I don't like Windows (because there will be a lot of things to discuss about it), but I've simple stated that Microsoft is going to take a huge risk for its image: right now Microsoft is considered by most of the users as unreliable (think about how many times you need to reboot your PC because of errors), but if Microsoft fails in its mission in the F1 world its image will be even more damaged. Honestly, after having seen the problem they had with Windows and XBox (also during the official presentation), it's difficult for me to imagine a great success for them in a critical world as that one of F1.
By  Denis  (submitted on 7/7/2006 @ 15:28:57)
# 3
Wow.... Really Microsoft goes to F1 ... Wow. We will see.... And I agree it is very big risk for them
Ok to clarify - Microsoft OS is going to be used embedded in a F1 car or only to monitor???? If in embedded car then I hope Windows has OS without windows and with real threads (nanosec threads), otherwise I think Alonso will have problem to win/survive - that my opinion.
For me Windows is very good for application (ok not only Windows) but Windows is not good for control systems (fast control systems) - At least that Windows OS what I know (I mean DOS, 95, 98, NT, XP, 2000). Is there exists any Real Time Windows OS???
Also Denis has right? Even my PocketPC I need to restart twice a week :( Yeah I know it is due to application but Windows OS should survive and handle it.
By  Zbyszek  (submitted on 7/10/2006 @ 10:25:22)
# 4
Just to clarify:

the control units are designed to regulate and manage the engine and ensure the ban on traction control is followed by sometimes-naughty mechanics.

Microsoft MES is a joint venture between the California based computer software giant and the UK company McLaren Electronic Systems. MES, formerly known as TAG Electronics, is a part of the McLaren group of companies and has been a supplier and developer of ignition and fuel system hardware and software, sensors and alternators to various motorsport classes for more than 15 years.
By  Denis  (submitted on 7/11/2006 @ 16:24:49)
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